Export Experts provide a wide range of services to assist firms with their export operation.We have two decades of experience working with manufacturers, introducing their products and brands to specialized distributors Worldwide. Visit us at:www.Weglobalize.biz
TUESDAY, SEPTEMBER 6, 2011
Why Export ?
Setting up an exporting arm can be a profitable way of expanding your business, helping to spread risk and reduce dependence on the local market.
Many businesses consider exporting because the domestic market offers limited growth and profits. By contrast, the international marketplace offers enormous potential, but exporting presents many new challenges and demands.
Getting started
Exporting should not be seen as a short-term strategy. Whilst there are no hard and fast rules for success in exporting, you will need to invest a great deal of time, effort and money in 'doing your homework'.
Overseas markets are different, and it is important that you know your market intimately before you go overseas. We will also help you understand the technical aspects of exporting such as documentation, financing and freight. This involves doing a great deal of 'desk research' and preparing a detailed market study.
When considering an overseas market, we will first research trade barriers such as tariffs, duties and quotas. Also look at labeling and other product regulations, identify your competitors, and establish contact with potential agents and distributors.
Cultural and language differences also need to be considered. Your product, labeling and advertising may need to be adapted to satisfy the cultural, religious or political sensitivities in your overseas market. You may also need to have instructions, technical details and specifications translated into the local language to avoid confusion.
Many export transactions occur in foreign currencies, and it is important that you understand the impact of foreign exchange rate movements on your business. We will ensure all the financial aspects of your export venture are covered.
There has never been a more opportune time for U.S. firms to capitalize on these market shifts.
Therefore, it is critical to a firm's growth and competitive advantage to export for the following reasons:
Overseas Growth: Exports of consumer food products are growing three times faster than sales here in the U.S. They have soared in recent years in response to consumers' growing purchasing power and lower trade barriers.
Overseas Potential: 95% of the world's population and two-thirds of total world purchasing power are located outside of the United States. Imagine the potential, as the world becomes more integrated, and develops similar likes for products.
Small Companies Can Be Successful Exporters: It's a popular misconception that only large companies can succeed overseas. Indeed, many small companies have found that their competitive advantage lies in some form of technological or creative advantage. Many have "unique" or "niche-type" products that are always in demand overseas!
Despite the added costs of exporting, you can save costs by producing on a scale that makes better use of resources (economies of scale), leading to higher profit margins.
Today, small businesses are able to identify, connect and do business with distributors and companies that would have been far beyond reach just 10 years ago.
Getting started
Exporting should not be seen as a short-term strategy. Whilst there are no hard and fast rules for success in exporting, you will need to invest a great deal of time, effort and money in 'doing your homework'.
Overseas markets are different, and it is important that you know your market intimately before you go overseas. We will also help you understand the technical aspects of exporting such as documentation, financing and freight. This involves doing a great deal of 'desk research' and preparing a detailed market study.
When considering an overseas market, we will first research trade barriers such as tariffs, duties and quotas. Also look at labeling and other product regulations, identify your competitors, and establish contact with potential agents and distributors.
Cultural and language differences also need to be considered. Your product, labeling and advertising may need to be adapted to satisfy the cultural, religious or political sensitivities in your overseas market. You may also need to have instructions, technical details and specifications translated into the local language to avoid confusion.
Many export transactions occur in foreign currencies, and it is important that you understand the impact of foreign exchange rate movements on your business. We will ensure all the financial aspects of your export venture are covered.
There has never been a more opportune time for U.S. firms to capitalize on these market shifts.
Therefore, it is critical to a firm's growth and competitive advantage to export for the following reasons:
Overseas Growth: Exports of consumer food products are growing three times faster than sales here in the U.S. They have soared in recent years in response to consumers' growing purchasing power and lower trade barriers.
Overseas Potential: 95% of the world's population and two-thirds of total world purchasing power are located outside of the United States. Imagine the potential, as the world becomes more integrated, and develops similar likes for products.
Small Companies Can Be Successful Exporters: It's a popular misconception that only large companies can succeed overseas. Indeed, many small companies have found that their competitive advantage lies in some form of technological or creative advantage. Many have "unique" or "niche-type" products that are always in demand overseas!
Increase Sales and Profits: Expanding into international markets gives your company a chance to increase sales and profits through new contacts.
If your firm is succeeding domestically, expanding overseas will likely improve overall profitability as well. Average orders from international customers are often larger than they are domestically, since importers overseas stock by the container rather than by the pallet. Furthermore, increased sales tend to increase productivity by lowering per unit fixed costs.Despite the added costs of exporting, you can save costs by producing on a scale that makes better use of resources (economies of scale), leading to higher profit margins.
Stabilize Market Fluctuations: Companies can reduce dependence on existing domestic markets by expanding internationally.
By expanding into international markets and spreading your risk over a wider customer base, companies become less dependent upon the ups and downs of the domestic economy and the likes/dislikes of the American consumer.Sell Excess Production Capacity: By exporting, production capacity and length of production may increase, thereby decreasing average per unit costs and increasing economies of scale.
Enhance Competitiveness: Trading in the global marketplace increases your exposure to international best practice, ideas and alternative ways of doing business – improving your chances of competing at home and overseas
The Number of Small Business Exporters is Growing …
- Small and medium-sized firms account for the vast majority of growth in new exporters.
- Small and medium-sized companies account for almost 97 percent of U.S. exporters, but still represent only about 30 percent of the total export value of U.S. goods.
- Because nearly two-thirds of small and medium-sized exporters only sell to one foreign market, many of these firms could boost exports by expanding the number of countries they sell to.
- More than two-thirds of exporters have fewer than 20 employees.
We Globalize is a boutique consultancy providing a range of services to assist firms with their export operations. We have two decades of experience working with manufacturers, introducing their products and brands to specialized distributors Worldwide.We Globalize can connect your company with specialized distributors around the world and build your global brand.
Visit us at : www.Weglobalize.biz
WEDNESDAY, OCTOBER 26, 2011
Export strategies for small businesses
Today, with the help of experts, small businesses are able to identify, connect and do business with distributors and companies all around the world.
Many businesses consider exporting because the domestic market offers limited growth and profits. By contrast, the international marketplace offers enormous potential. To simplify, the best reason to export a product or service is to expand your sales on a larger scale and prosper.
If you want to be successful in your export sales efforts, there are a few steps that you cannot avoid.
The first step is to define a plan and a marketing strategy, before approaching any distributor. To be successful, a firm must first clearly define goals, objectives, and the problems encountered. This is when the foundation of a global brand is defined and absolutely decisive if you want to take the lead and define the rules of your distribution. We will keep it simple but will work with you to:
- Select which products to sell: Better to start with a short successful line and expand as sales build
- Work on a global pricing strategy: Why would your product’s retail price be less in New Zealand that it is in Australia? Same comparison between France and Germany
- Select a few foreign markets: There are more than 90 industrialized countries. Don’t chase orders all around the world .Channel your energies and define the territories on which we are going to focus. Decision can be made based on language, similarities with the US market, proximity, customs regulations … We will globalize your brand …one country at a time!
At We Globalize we have the expertise and a very hand on approach to sales and marketing. Once we have worked with you and defined a plan and a strategy, we will stick to it and persist.
Then comes the time to connect with prospective distributors.
We Globalize will spend time and money interviewing potential distributors, looking at the brands they already represent, level of sales by product category, mix of revenues , distribution channels covered, skill sets of their sales teams, financial stability, warehousing facilities and the level of marketing and PR activity in their market. We are looking for volume makers with strong financial backup but also for brand builders that are marketing savvy
The selection of each foreign distributor is crucial in building a solid ground for your export business. Once this review is completed and a final selection made, the contractual aspects are negotiated. These will include; territory, duration, sales targets, local pricing, initial inventory or demonstration and sampling products, review mechanisms, payment terms, possible training required, reporting schedules and, finally the distribution agreement is signed.
But don’t expect immediate results! Remember when you launched your line in your own domestic market?
Insufficient commitment can ruin the best strategy.
Often forgotten in this new partnership is the time that a distributor needs to learn his new manufacturer’s business. The distributor needs time to develop the market, organize sales visits to customers....
While all this is happening the distributor’s other suppliers of products are also demanding the attention of his best people to maintain their sales level. Before anyone realizes it, time has passed and the targets so enthusiastically set at the contract signing stage are way off.
This is why We Globalize will be constantly supervising distributors. We want to monitor their commitment to overcome the initial difficulties. We actively promote your brand and will insure that the distributor will dedicate all the resources necessary to meet the agreed targets.
We will make certain that foreign distributors receive proper care and constant assistance with:
- Training and information on products
- Orders, logistics, export documents and local regulations.
- Adaptation of your institutional marketing events, sales incentives programs
Working closely with distributors and constantly interacting with you, We Globalize will insure that your brand becomes successful in International markets
We Globalize provide a wide range of services to assist firms with their export operation. We have two decades of experience working with manufacturers, introducing their products and brands to specialized distributors Worldwide. Visit us at:www.Weglobalize.bi
z
Many businesses consider exporting because the domestic market offers limited growth and profits. By contrast, the international marketplace offers enormous potential. To simplify, the best reason to export a product or service is to expand your sales on a larger scale and prosper.
If you want to be successful in your export sales efforts, there are a few steps that you cannot avoid.
The first step is to define a plan and a marketing strategy, before approaching any distributor. To be successful, a firm must first clearly define goals, objectives, and the problems encountered. This is when the foundation of a global brand is defined and absolutely decisive if you want to take the lead and define the rules of your distribution. We will keep it simple but will work with you to:
- Select which products to sell: Better to start with a short successful line and expand as sales build
- Work on a global pricing strategy: Why would your product’s retail price be less in New Zealand that it is in Australia? Same comparison between France and Germany
- Select a few foreign markets: There are more than 90 industrialized countries. Don’t chase orders all around the world .Channel your energies and define the territories on which we are going to focus. Decision can be made based on language, similarities with the US market, proximity, customs regulations … We will globalize your brand …one country at a time!
At We Globalize we have the expertise and a very hand on approach to sales and marketing. Once we have worked with you and defined a plan and a strategy, we will stick to it and persist.
Then comes the time to connect with prospective distributors.
We Globalize will spend time and money interviewing potential distributors, looking at the brands they already represent, level of sales by product category, mix of revenues , distribution channels covered, skill sets of their sales teams, financial stability, warehousing facilities and the level of marketing and PR activity in their market. We are looking for volume makers with strong financial backup but also for brand builders that are marketing savvy
The selection of each foreign distributor is crucial in building a solid ground for your export business. Once this review is completed and a final selection made, the contractual aspects are negotiated. These will include; territory, duration, sales targets, local pricing, initial inventory or demonstration and sampling products, review mechanisms, payment terms, possible training required, reporting schedules and, finally the distribution agreement is signed.
But don’t expect immediate results! Remember when you launched your line in your own domestic market?
Insufficient commitment can ruin the best strategy.
Often forgotten in this new partnership is the time that a distributor needs to learn his new manufacturer’s business. The distributor needs time to develop the market, organize sales visits to customers....
While all this is happening the distributor’s other suppliers of products are also demanding the attention of his best people to maintain their sales level. Before anyone realizes it, time has passed and the targets so enthusiastically set at the contract signing stage are way off.
This is why We Globalize will be constantly supervising distributors. We want to monitor their commitment to overcome the initial difficulties. We actively promote your brand and will insure that the distributor will dedicate all the resources necessary to meet the agreed targets.
We will make certain that foreign distributors receive proper care and constant assistance with:
- Training and information on products
- Orders, logistics, export documents and local regulations.
- Adaptation of your institutional marketing events, sales incentives programs
Working closely with distributors and constantly interacting with you, We Globalize will insure that your brand becomes successful in International markets
We Globalize provide a wide range of services to assist firms with their export operation. We have two decades of experience working with manufacturers, introducing their products and brands to specialized distributors Worldwide. Visit us at:www.Weglobalize.bi
z
